The Right Influencer For YOU

Influencer marketing is one of the most effective marketing channels on the playing field at the moment, and if you want your brand to make it, you need to play the game to your advantage. But how? 

Do you have an established brand?

Do you have a product or service to sell?

Do you know your target audience?

If you answered yes to all three questions you are already on your way to paradise, all that is next is to choose the right type of influencer for YOU.

Childhood Bestie: Do you cater to a specific niche and need to keep cost effective? Micro-influencer is the one for you. With a relatively small follower base (sticking in the thousands to tens of thousands) you are guaranteed that if they use what you sell, their followers will too.

Out of your League!: Do you want a big name that every talks about and are willing to spend the cash? You matched with the Celebrity influencer. They have a broad audience, but not only are seats filled, there's a line out the door. Although on the pricier side of things and may not have the cultural expertise as Micro, everyone knows what a Kylie Jenner type is wearing (even me in my high school emo phase took her reference picture in for my formal makeup look).

Mr Mysterious: You want a large audience and a key driver in the digital marketing world? Look no further than the blog influencer. They themselves have a dedicated audience hanging onto every word they type and also fall into niche categories! And what better way for a new customer to hear about what you have to offer than an entire piece written just about you, or if you're lucky, written by you!

The Player: Did you like the sound of a blogger but want to jump in with "kids these days"? You've got it for the fan favourite Social Media Influencer. With all the benefits of a blog influencer these guys also more specialised on a specific platform, you just need to know which one your customers are using.

Smarty Pants: Looking for the one who has knowledge in your business' area? The Key Opinion Leader already knows all about you, being related to those with a high level of expertise in your specific category.

You can find your new boo via:

Google Search, Social Media, Referrals, Blogs, Influencer Software, and Talent Agencies!

As easy as swiping right!